Today—20 November—is Children’s Rights Day, and the IKEA Foundation is celebrating by launching a new campaign in IKEA stores to help more children enjoy their right to play.

Play is at the heart of every happy childhood. It gives children the chance to find out about the world, learn how to get on with people, stay healthy and cope with stress. Play is so important, it’s now recognised as a fundamental human right for all children.

But sadly, not every child has a safe place in which to play. That’s why we’re teaming up with IKEA and six leading children’s rights organisations to put play at the heart of our new Good Cause campaign: Let’s Play for Change.

For every children’s book and toy sold in IKEA stores between 20 November and 24 December, the IKEA Foundation will make a donation of EUR 1 to support children’s right to play and develop in some of the world’s most vulnerable communities.


What gets in the way of play?

Many children around the world lack safe spaces to play. Around 250 million children worldwide are on the move, often forced from their homes by war. Poverty gets in the way of play for many more children, while others face discrimination because they are living with a disability.

Our #Letsplay insights report explores why play is important, what stops children from playing and how we can help. It details how our campaign will fund the life-changing work of six partner organisations in Asia and Africa: UNICEF, Save the Children, Room to Read, Handicap International, Special Olympics and War Child.

Per Heggenes, CEO of the IKEA Foundation. “War and disasters are forcing more children than ever before to flee their homes and make difficult and dangerous journeys. Many more miss out on the chance to play because of poverty and prejudice.

“We are proud to partner with some of the world’s leading organisations though the Let’s Play for Change campaign and help thousands of children enjoy their right to play in a safe and caring environment”

Find out more about how the campaign will help children play and develop.