Today, the IKEA Foundation kicks off the second year of the Let’s Play for Change campaign, which runs from the end of October until Christmas in IKEA stores.
Play is not only vital for a healthy childhood; it’s a basic human right. Working with six amazing partners—Handicap International, Save the Children, Special Olympics, Room to Read, UNICEF and War Child—we’re making the right to play a reality for children affected by poverty, disability and migration.
We have granted a total €45 million to support our partners’ work. The funding is being spent on projects such as creating safe play spaces for child migrants, bringing sports to children with disabilities and nurturing a love of reading among children living in poor communities.
“Every child has the right to play. Stimulation through play is a critical part of a young child’s brain development and emotional wellbeing,” said Per Heggenes, CEO at the IKEA Foundation.
“Sadly, there are too many places around the world where devastating circumstances prevent children from simply being ‘kids’. Through the Let’s Play for Change campaign, we want to alleviate challenges to play and development in some of the world’s most vulnerable communities.”
What gets in the way of play?
Finding a safe space to play isn’t always easy. Millions of children worldwide are on the move, while poverty gets in the way of play for many more. Other children face discrimination because they are living with a disability.
Our #Letsplay insights report explores why play is important, what stops children from playing and how we can help.
The Let’s Play for Change campaign with IKEA will help build a better understanding of how important play is for all children (and grown-ups too)! Between October and December, IKEA will give customers of all ages the chance to take part in interactive play activities in its stores.