Soft Toys for Education is a good cause partnership between the IKEA Foundation, UNICEF and Save the Children, first launched twelve years ago. The idea is simple: for every Soft Toy or children’s book sold from November 2014 – January 2014, the IKEA Foundation donates
1 euro to children’s education projects.


The Soft Toys for Education campaign aims to provide quality education to children living in poverty in developing countries. Since the campaign started, donations from the annual IKEA Soft Toy Campaign have totalled €67 million, helping more than 11 million children in 46 countries enjoy their right to a quality education.


A love for reading opens the door to education, which is why, every year, IKEA creates a children’s book based on IKEA soft toy characters as part of the annual Soft Toys for Education Campaign. In this year’s book, “The Frog Prince,” young readers visit the fairy-tale forest and learn about the special bonds of friendship. The book is written by award-winning Swedish author Ulf Stark and illustrated by Silke Leffler.


This year’s new soft toy friends from The Frog Prince fairy tale world are:

  • TOSIG: the silly frog
  • LILLGAMMAL: the red-hooded rebel
  • PIPHARE: the wise hare
  • KATTUGGLA: the sweet owl


Supporting Education—Together


“Education is a driving force for development. We are delighted to join forces once more with the IKEA Foundation, as well as IKEA’s customers and employees worldwide, to empower the most vulnerable and excluded children, and especially girls, to build a better future for themselves, their families, their communities and our world,” said Gérard Bocquenet, UNICEF Director of Private Fundraising and Partnerships.


“It is with great pride that we take part in the IKEA Soft Toy for Education campaign. The funding means that Save the Children and the IKEA Foundation together invest in childhood. We are transforming the lives of children with disabilities and children of minority groups, the most marginalized children, in Eastern Europe and South East Asia. We’re providing access to quality education for millions of children, impacting on generations to come.” Elisabeth Dahlin, Secretary General Save the Children Sweden and Chairperson Global Lead Agency for the IKEA Foundation Collaboration.


“Investing in children’s education is the most powerful way to help them escape poverty. Through IKEA’s Soft Toys for Education campaign, we have been able to improve the education of more than 11 million children through our partnership with Save the Children and UNICEF. Access to a quality education is key to help them create a better future for themselves and their families”. Per Heggenes, CEO IKEA Foundation.

About IKEA Group

The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 303 IKEA Group stores in 26 countries. IKEA was founded in Sweden in 1943. There are a total of 139.000 IKEA Group co-workers and our 690 million people visited our stores during 2012. For more information, please visit


About IKEA Foundation

The IKEA Foundation aims to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and sustainable family income. Currently-funded programmes benefit an estimated 100 million children. Learn more at and www.facebook/IKEAfoundation


About Save the Children

Save the Children is the world’s leading independent organisation for children, delivering programmes and improving children’s lives in more than 120 countries worldwide. Working toward a world in which every child attains the right to survival, protection, development and participation, Save the Children’s mission is to inspire breakthroughs in the way the world treats children and to achieve

immediate and lasting change in their lives. Learn more at and



UNICEF works in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. Learn more at,