Our mission is to create substantial and lasting change by funding holistic, long-term programmes in some of the world’s poorest communities that address children’s fundamental needs: homehealth, education and a sustainable family income, while helping communities fight and cope with climate change.

Our vision is to work toward a world where children living in poverty have more opportunities to create a better future for themselves and their families.

Our impact:
In 2015 alone, we:

  • donated €120 million
  • supported 49 partners with grants benefiting children in 46 countries
  • raised more than €11 million through our Soft Toys for Education campaign for UNICEF and Save the Children.
  • raised more than €23 million through our Brighter Lives for Refugees campaigns for the United Nations Refugee Agency.

Find out more in our latest annual review.

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